Alchemy Fractional CMO
Finally Know Where Your Next Jobs Are Coming From
Strategic marketing direction, accountability, and growth planning for home improvement businesses with annual revenue between $1 and $5 million that need results — not more random tactics.
See The Difference Now
If this sounds familiar, you’re not alone…
- Most of your business comes from referrals — and that makes growth unpredictable
- You’ve spent money on marketing but don’t really know what worked
- Agencies run campaigns, but no one owns results
- You don’t have time to manage marketing strategy
- Lead flow goes up and down — and it’s stressful
- You feel responsible for fixing it, but don’t know what to trust
a full-time marketing manager!
What A Fractional CMO Actually
Does For You
A Focus on Strategy, and not Just Tactics! No Long-Term Contracts. No Guessing. No Blind Spending.
✔ Build your complete marketing strategy
✔ Design your lead generation system
✔ Oversee campaigns and vendors
✔ Track performance and ROI
✔ Optimize spending
✔ Implement consistent growth processes
✔ Train your in house person/team
✔ Provide ongoing executive oversight
You focus on running your business.
I make sure your marketing actually works.
Talk With Me About A Seamless Experience
Put my 20+ years of working with home improvement businesses to work.
See How It Works
From Confusion to Clarity in 4 Steps
Here is my 4-step process, implemented in 60 to 90 days, to give you a consistent and affordable strategy.
Understand the
Real Problem
I start by getting clear on what’s actually holding your growth back—not just the symptoms. This includes reviewing your current marketing, lead flow, conversion points, and internal processes.
"Most businesses don’t have a marketing problem—they have a clarity problem. I fix that first."
Build a Focused Growth Plan
Next, I develop a practical, prioritized strategy based on your goals, budget, and team. No fluff, no generic plans—just a clear roadmap of what to do, in what order, and why.
"You’ll walk away with a plan your team can actually execute."
Align Your Team & Systems
Strategy only works if it gets implemented. I work directly with your team (or vendors) to refine messaging, improve workflows, and ensure everyone is aligned around the same goals.
"This is where most plans fail—I make sure yours doesn’t."
Execute, Optimize & Scale
Finally, I guide execution, track performance, and make adjustments in real time. The focus is on building momentum—improving what works, fixing what doesn’t, and creating a system that continues after the engagement ends.
"The goal isn’t just results now—it’s a marketing engine that keeps working."
This is For You If...
✔ Referrals alone aren’t enough anymore
✔ You don’t want to manage marketing yourself
✔ You want predictable lead flow
✔ You’re tired of wasting money on marketing that doesn’t work
✔ You want structure, not guesswork
Most home service businesses don’t fail
because of poor work.
They struggle because lead generation
isn’t structured or predictable.
.
I Don't Like to Brag...
But I Don't Mind When My Clients Do.
[Note--to protect client privacy these are "stock" images.]
Leonard Hardin
Seacrest HVAC and PlumbingWhen we first met with Gordon he asked us a lot of good questions and really tried to understand our business. The strategies he helped us install was within our budget and have really worked to bring us new prospective jobs. It is so refreshing to work with someone that actually listens.
Mary Futrell
Home Town RoofingWith three crews in the field on jobs every day, and preparing bids for new jobs, I realized I couldn’t keep doing my own marketing. Gordon helped me design a program that we could afford, that helped us target two new neighborhoods, and let me focus on our team and customers.
John Bishop
Quality Garage DoorsWe kept seeing our online presence fall further and further behind our competitors. Gordon's analysis of our current marketing, and the changes he implemented have put us back on page one and resulted in revenue that is 15% ahead of last year.
Myth - Is Hiring a Fractional CMO Really Worth It?
One common misconception is that fractional CMOs are too costly or lack commitment. The reality is quite the opposite. As a Fractional CMO I provide high-level expertise at a fraction of the cost compared to full-time executives. This means you benefit from a wealth of experience only when you need it, without the higher cost of hiring someone in-house.
My Fractional CMO services are designed to integrate seamlessly with your existing teams. My commitment to you is to understand your unique needs and offer solutions that guarantee impact and results.
The Investment for my service is flexible based on how many hours each week you want me to devote to your business, the size of your company, and the capacity you have for growth.
Explore Fractional CMO Benefits
Case Study - How One Client Transformed Their Business
Meet Allen and Sarah, owners of a kitchen/bath remodeling company frustrated by their stagnant growth and unsure if the money they were spending on advertising was working.
As always, my first action was to thoroughly understand their business and personal goals, the strength of their subs, and budget available to grow the business.
The strategies incorporated included refreshing their 4 year old website, targeting specific neighborhoods with a hyper-local banner campaign, "reveal parties" for new kitchens, a renewed focus on collecting 5-star reviews, among others.
The results were more than they expected, generating seven new remodeling jobs in the first quarter. That may not seem like a lot to many companies, but for Allen and Sarah it was a 30% increase over last year.
Ready to Transform Your Marketing?
I work with home improvement companies including roofing, fencing, garage door, electric, plumbing, HVAC, and painting.
Contact Me Today
Common Questions Answered
Here are a few of the most frequently asked questions I get.
What is a fractional CMO?
As a fractional CMO I work part-time with different companies. I bring high-level expertise, 20+ years working with home improvement companies as the owner of a full service marketing agency.
How do fractional CMO services work?
My services provide tailored strategies that align with your business needs. By collaborating with your existing team, I offer strategic insight, launching impactful campaigns while ensuring your marketing efforts are trackable and that your spend produces a return on investment. I do not replace your team, I help them refine strategies and teach them how to continue to generate new business.
How much do you charge?
The investment depends on how many hours/week your business requires, the size of your company (revenue and capacity for growth), and the goals/results you want to achieve. That being said, over the last three years my fees have run between $1500 and $10,000 each month. A typical job is for a two or three month engagement.
Who is Gordon Van Wechel?
Gordon is an entrepreneur who has built three national companies, each in a different industry. He has written nine books, three of which became Amazon top sellers, and has been cited by all four of the major television networks as an expert in business marketing. In 2003 he launched Alchemy Consulting Group, a marketing agency that has helped more than 300 local business owners achieve their company growth goals.
Get in Touch for Exceptional Service
Experience personalized support and innovative strategies to propel your business.
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